Or why I left the architecture profession
Today I'm sharing the arcticle about what Starbucks gets that architects don't. This arcticle shared Christine Outram in her website. And in the article says that it's not important what is cheap and comfortable to the producer, but it's important what is more expensive and more comfortable to the costumer.
Read the full arcticle here - https://medium.com/what-i-learned-building/a844ec3343da
Starbucks interviewed hundreds of coffee drinkers before determining that round tables would be the best solution for people.
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